Marketing Research on Reynolds Pen Essay Example for Free

Marketing Research on Reynolds Pen EssayWe argon deeply indebted to Ms. Malvika Mago for her continual support guidance and inspiration in completion of the program and preparation of this document. Our sincere thanks for giving me invaluable suggestion. We are in like manner grateful to new(prenominal) employee of reynolds pen for their encouragement and help. We would like to express our sincere gratitude to reynolds for giving us an opportunity to complete our project. last but not the least we would like to thank our parents and friends for their moral support throughout the project. Pens introduced to India, international whole tone writing instruments, and groceryed them under the brand name Reynolds. It was also he first company to build a brand in a category that behaved more like a commodity till then. Over the last 20 years, G. M. Pens has invested substantially in edifice a large manufacturing base with facilities in Chennai and Pondicherry. A state of the art RD facility, one of the most sophisticated in the Reynolds family worldwide, has ensured that the latest in writing engineering science is available to the Indian consumers. G.M. Pens offers the widest range of writing instruments and accessories in the Indian market. A variety of writing instruments including ball pens, gel pens, fountain ens, mechanical pencils, markers, handy boards and childrens color pens that cater to consumers from the age group of six to sixty are marketed under the brand name Reynolds. A continuous focus on consistent quality and a constant endeavour to provide quality products at affordable prices have ensured that Reynolds has been the numero uno in the Indian writing instruments market.A substantial investment has also been made in establishing the Reynolds brand name through the mass media, especially through television and press ads, in an effort to convert the category from a commodity to a brand dominated one. The companys products are available in t hree hundred thousand retail outlets across India cover through a network consisting of 1800 redistribution stockiest and 27 main stockiest. This is facilitated by a sales and marketing team of over 300 professionals.Established in 1927 at la Ferte-Milon in France, Reynolds has over the past eight decades been a leader in writing instruments in Europe and the rest of the world. In 1946, the headquarters and factory were shifted to Valence, in the southernmost of France. The company is headquartered at Valence till date. With 450 employees, Reynolds, France has a daily production of 4 million writing instruments. Of this, exports account for 50% of sales. It has a worldwide market presence in 80 countries around the globe.Reynolds has 12 of its own manufacturing units established in Africa, Asia and the Middle East. The year 1999 was a landmark year in the level of Reynolds. Since then it has been a member company of Sanford Corporation, USA. Sanford is a US $ 1. 2 billion company . Sanford is in turn the writing instruments division of the US $ 7 billion Newell Rubbermaid group. Sanford has the broadest range of writing, arking, coloring and drawing products worldwide.The main objective of our project is to know wherefore the sales of Reynolds pen have declined so drastically and what are the reasons git this .To know reasons behind this we did alpha research to know- Why the consumers have switched to other company products. What is the defect in product. 0 Assess the current market treat of Reynolds pen. 0 Is there any problem in design of pen. 0 Is there any problem in creating awareness about product The factors which are affecting our research design are Qualitative and Quantitative actors. To know this we will conduct Qualitative research first because we want to know why the sales of Reynolds pen has been declining and secondly we will conduct Quantitative research to know what are the reasons behind this.The type of research used for our study wa s an exploratory research, as the objective of the research was to have in depth understanding what are the reasons why the sales of Reynolds pen has been declining continuously . We have started our research.However we covered a specific list of topics and sub field of studys. This was done in the form of close ended question, where the timing, exact wording and time allocated to each question area was left at the interviewers. Since the research was qualitative as well as quantitative more emphasis has to be given while collecting data. sagaciousness open structure ensured that inspected facts or data could peruse easily. Mode of Interviewing In research we have done face to face interview Sampling- It consists of uncomplicated data and secondary data.Primary data was collected by applying probability. Under Non-probability we will use Convenience Sampling because we have to collect data from college termination students . Where as secondary data was obtained by seeing past sa les records of Reynolds pen, magazines, newspapers and by various other methods. Sample size- We have selected take in of vitamin C college going students . We have kept our sample size small so that we may collect data accurately with precession. If we would have elected large sample size it would have become difficult for us to collect data.